Sternfenster Records a Record Increase in Customers in 2024
Trade fabricator Sternfenster gained more new businesses than ever in 2024, reporting a 22% increase in new customers.
“We celebrated our 50th anniversary last year,” said Sternfenster’s Sales Director, Nathan Court, “and we’ve picked up a lot of new business off the back of that.
“I think the way that we involved our customers in our celebrations demonstrated that we’re a partner, not just a supplier, for our customers. That approach has really helped us endure as a sustainable, reliable business over the last half century.”
The extensive support available to Sternfenster’s customers includes SF+, a unique online customer portal designed to help installers run their business more efficiently. Last year also saw the launch of EasyAdmin+, a cloud-based quoting and delivery processing tool.
Featuring real-time integrated pricing, EasyAdmin+ can be used to create professional quotes, which, once converted to orders, are automatically programmed into Sternfenster’s manufacturing software. The information is sent straight to production without having to re-enter data or re-confirm details, minimising errors.
EasyAdmin+ also gives installers access to Sternfenster’s CGI showroom and a suite of marketing tools; as well as registering, tracking and managing leads.
For fitters at the coalface, Sternfenster’s QUICKglaze knock-in glazing bead is another popular innovation that helps installers reduce the time spent on site, maximising profitability.
Available across a wide range of products including its aluminium bifold doors, patio doors and casement windows, QUICKglaze allows installers to complete jobs quicker than ever, shaving hours off fitting times to ultimately benefit their bottom line.
Nathan added: “There’s a lot of substance behind our brand, and that reassures people to come on board. Once new customers join us, they’re easy to retain because of the extensive support we offer, such as EasyAdmin+ and QUICKglaze.
“The close relationship we have with installers, and understanding how we can make them more profitable, is key to our success. We’re always innovating to develop tools that make life easier for them – and that continues to be our priority as we embark on our next 50 years in business.”
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